Often, Email newsletters are a principal marketing tool to maintain a relationship with people who are interested in following your business. Generally, these subscribers have elected to opt-in to receiving the newsletter by clicking a 'Subscribe' button somewhere on your business website or through a standard marketing email. These subscribers could consist of customers or clients, business partners, internal employees or even anonymous visitors to your website. What's an email newsletter?Īn email newsletter is a virtual newsletter sent via email to a list of subscribers. Read on to learn what an email newsletter is and how to create an effective one for your small business. An email newsletter can serve an essential role in your overall marketing communications strategy if done right.
